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A social networking service (also social networking site, SNS or social media) is an online platform that people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.

The variety of stand-alone and built-in social networking services currently available online introduces challenges of definition; however, some common features exist: (such as former school-year or classmates), means to connect with friends (usually with self-description pages), and a recommendation system linked to trust.

Research has provided us with mixed results as to whether or not a person's involvement in social networking can affect their feelings of loneliness.

Studies have indicated that how a person chooses to use social networking can change their feelings of loneliness in either a negative or positive way.

Rob Cover argues that social networking's foundation in Web 2.0, high-speed networking shifts online representation to one which is both visual and relational to other people, complexifying the identity process for younger people and creating new forms of anxiety.In numerous situations a candidate who might otherwise have been hired has been rejected due to offensive or otherwise unseemly photos or comments posted to social networks or appearing on a newsfeed.Facebook and other social networking tools are increasingly the aim scholarly research.Scholars in many fields have begun to investigate the impact of social networking sites, investigating how such sites may play into issues of identity, privacy, According to a study in 2015, 63% of the users of Facebook or Twitter in the USA consider these networks to be their main source of news, with entertainment news being the most seen.In the times of breaking news, Twitter users are more likely to stay invested in the story.